Investor & Business Operator based in Illinois. Currently acquiring & growing Home Service companies.
About Me
My name is Conrad and this is my website. I’m an entrepreneur, investor, husband, father, son, friend and struggling golfer in the Midwest’s winter.
What I Do
I invest in people and companies that I can help to unlock their full potential. Through a combination of 1-to-1 personal development, leadership systems, my accumulated resources & network, and a proven playbook to create an effective Marketing & Sales strategy, I aim to 2x the bottom line of our portfolio companies in 24 months.
Mission
My 15 “BHAG”: The Business & Community Builder - How to buy, build, & sell companies while not working more than 40 hours a week (unless I want to) and creating strong bonds through family, friends & community. My mission is to create a community of successful “accidental entrepreneurs” empowering others to fully live the life of their potential.
What I Stand For
Values are very important to me and the people I partner with. Here are 4 I live my life by and run my businesses on:
Intelligent Communicators - Assertive, clear, confident and empathetic.
Profit Focused - Prioritize what’s important and avoid “majoring in the minors”. We are in the results business, not the time for dollars business.
Transformational Relationships - I aim to build deep, rewarding relationships that pushes each party to grow and be their best self over years and decades (not just after deal 1 is done). I believe people should be in a better spot after we have worked together than before we met. Quality of life is closely tied to quality of relationships.
Enjoy The Journey. Have some fun out there. If it isn’t fun, we have to ask ourselves, what are we doing then?
Daily Actions
Daily habits and rhythms are essential to a high-quality, meaningful life. It also helps to accomplish bigger and more impactful goals. Here’s 3 things I commit to each day:
Wake up early - A good start often makes a great day.
I move my body - Ideally that is a workout, right now, it’s chasing kids around.
I smile & laugh - “Can’t take life too seriously, you’ll never get out alive”
The Operating Companies:
Handshake Houses
A family-run real estate investment company. At Handshake Houses we know selling your property can be a stressful & challenging situation. Many property owners find themselves holding a piece of real estate they don’t want anymore and aren’t sure the best way to get rid of it without getting ripped off or judged.
We believe you deserve a fair and understanding partner so that you can get the right deal for you. We offer owners a simple way to sell your house without the high-pressure tactics so that you can walk away feeling good about the deal.
Aegis Business Coaching
1:1 Leadership Coaching Program for our portfolio companies and clients. We believe “Life Is Too Short To Be Stuck In Your Business” so we created a program that helps our company leaders and clients thrive. The truth is, a lot of business advice these days can be damaging & misleading. Driven by the hustle culture that claims if you work 18 hours a day then by default, you succeed. If only you are more “productive” will you reach the pinnacle. We know there’s a better way to running a company and this is how we put that into action.
CAKE Capital
This is the family-led acquisition umbrella company that acquires online-based businesses and self-storage businesses that have hit their proverbial wall. We take what we’ve learned in previous companies, mix it with the Aegis Coaching Playbook and aim to double the bottom line in 24 months. CAKE is an acronym for our family’s names and is a representation (and reminder) of why I do what I do - for my family and the transformational relationships I get to make through business.
Website - coming soon
The Company, Inc
Most big companies treat their employees as expendable assets and as of late, are becoming harder to trust. We at The Company believe that’s flat out wrong and that people, quality of relationships, and working on meaningful projects are what make life rewarding. At The Company we live by a people-first & culture-most approach in our companies to be able to empower others to live a life beyond their imagination through a new perspective on work.
The Company is a holding company to service-based businesses in a handful of key markets. We provide support, service and guidance to our portfolio companies as well as acquire 100% of certain operating companies. We are creating our version of a “mini-Berkshire Hathaway”.
Website - www.thecompanyconsulting.com
Unbranded Rentals
Premier mastermind for Investors or professionals who are looking to acquire their initial 1, 2, 3 BnB’s to create additional investment income. Members go through a 4 step process to achieve this: 1) Find your deal 2) Furnish & Optimize Your Listing 3) Leverage Technology to Automate 90% of the operations 4) Setup the systems & process to grow this to reach your goal.
www.unbrandedrentals.com
Crementum Capital
Most big companies treat their employees as expendable assets and as of late, are becoming harder to trust. Crementum Capital believes that’s flat out wrong and that people, quality of relationships, and working on meaningful projects are what make life rewarding. We live by a people-first & culture-most approach into our companies to empower others to live a life beyond their imagination whether with us or through an exit. We acquire Home Service businesses in Pennsylvania and surrounding states in which the owner is looking to pass on their legacy for us to run. We operate as a long-term HoldCo.
www.crementumcapital.com
My Journey
I’ve held a variety of positions over the last 15 years. The consistent theme has been in small, growing businesses in which I help to define the vision, build the systems & processes, and roll out an effective marketing & sales machine to achieve rapid growth.
Here are some of the highlights:
Instead of an internship, I bought my first business in college & won Rookie of the Year for the region.
Been a part of a 9 figure exit after learning the strategies of a Silicon Valley marketing department. I credit this to the foundational knowledge I have for building high-growth marketing & sales strategies.
Co-Found & Operated a Digital Marketing Agency with a colleague for 5 years. We were responsible for 8 figure advertising budgets, creating online sales funnels and building eCommerce brands in a very competitive space This gave me a hard-earned education in business ownership & innovation.
Most recently an Advisor, Executive and Head of Marketing & Sales at a fast-growing start-up in the small business space. I was fortunate enough to join a small team, be a part of growing the team, and building the foundation for the Marketing & Sales department. I learned more than I could have imagined about how to operate a growing company, build a performance culture and how to be an effective leader.
It was also at this point that I knew it was time for me to get back into building my (and in turn, my family’s) business future.